April 19: Customer experience (CX) has become the central focus of nearly every technology solution on the market today. As businesses move towards ‘CX transformation’ and strive to set themselves apart from the competition, few are able to achieve this successfully.

In its April 3, 2018 report, ‘Now Tech: Customer Experience Consulting Practices, 2018’ , Forrester Research examines how CX consulting practices can help CX professionals augment their business capabilities. The report also throws light on how CX professionals can choose vendors using parameters such as capabilities and approach.

Brillio’s CX consulting practice mentioned in the report

Brillio was included in Forrester Research’s report as a ‘Now Tech Customer Experience Consulting Practice’ in the mid-size segment ($40 to $350 million revenue). Brillio was noted among the vendors with experience infrastructure transformation practices in North America, Europe, the Middle East and Africa (EMEA) and Asia Pacific (AP) regions. The report states that beyond building and deploying new experiences, these firms excel at deeper technological and process transformations. They offer back-office systems integration capabilities, business process expertise, and data analytics skills.

Choosing vendor for a CX transformation wisely

The report highlights that CX capabilities are spread across different vendors and it is important for organizations to choose a combination of vendors based on the organization’s priorities and abilities to support these priorities. This can help organization identify areas where they would need help and map out the vendors accordingly.

Building a complex infrastructure requires organizations to ideate and innovate right from the design stage to so that they can offer their clients a streamlined and consistent customer experience.

Speaking about Brillio’s mention in the Forrester Research report, Vinod Subramanyam, Head – Digital Experience at Brillio said, “Our approach towards creating engaging solutions for the best customer experience has been to listen to the voice of the customer and turn them into valuable insights for development. This has made our customers stay ahead of the curve. We think the mention of Brillio in Forrester Research’s report is a validation of our commitment to this endeavor.”

About Brillio

Brillio, a global digital consulting and technology services company, is focused on implementing digital technologies for the world’s leading companies. Brillio uses proprietary methodologies to help customers re-imagine their businesses and competitive advantages by rapidly developing and deploying disruptive industrial-grade digital solutions using UX design, digital applications, big data analytics, cloud, security and digital engineering. Brillio has invested in several proprietary tools that speed up digital implementations for its customers while maintaining its edge in innovation by investing in advanced technologies like machine learning and deep learning/AI. The 2,600-strong Brillio team is based in ten offices across three continents and considers world-class customer satisfaction as its true success. To learn more, follow us @brillio and visit www.brillio.com